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Etrade’s Privacy Policies And How To Delete Your Data Or Opt Out

Etrade’s Privacy Policies And How To Delete Your Data Or Opt Out image
Updated: March 13th, 2024

Introduction 

The privacy policy of ETRADE covers the services it offers in the U.S. It emphasizes on maintaining the privacy and confidentiality of personal information, explaining the types of personal information collected, and how it's used, disclosed, and shared. 
The policy also outlines the rights of individuals concerning their information. Additionally, it mentions that personal information collected for different financial products or services is governed by separate privacy notices. 

Etrade’s privacy practices

ETRADE has laid down several privacy practices to ensure the confidentiality and security of its users' information. Here are some key points regarding their privacy practices:

Information Sharing and Disclosure:

  • ETRADE shares personal information with third parties that perform services such as marketing or market research on their behalf. This includes providing basic details like name, address, phone number, and email address to vendors who manage their mail or email communications​.
  • They also share information with companies that service, maintain, or process transactions and accounts, like those that prepare and mail account statements and transaction confirmations​.
  • ETRADE may share information with non-affiliated third parties as permitted or required by law, or to cooperate with regulators or law enforcement authorities. This includes government or regulatory organizations like the IRS and SEC, or parties under court order or subpoena requesting the information​.

Opting Out of Information Sharing:

  • Users have the right to opt-out of certain types of information sharing. For instance, they can opt-out of ETRADE sharing certain nonpublic personal information among their affiliated companies, although ETRADE only shares transaction and experience information with these entities​. 
  • Users can also opt-out of marketing from ETRADE’s affiliated companies, which is based on information shared by ETRADE​. 

Security Measures:

  • ETRADE has implemented physical, electronic, and procedural safeguards to protect nonpublic personal information. They use firewalls, Secure Sockets Layer (SSL) technology, and other security measures to protect against external attacks and unauthorized access​.
  • They also offer the ETRADE Complete Protection Guarantee which covers privacy, assets, and all transactions made, providing complete fraud protection with $0 liability for unauthorized account use​.
  • Regular internal audits are conducted to examine business practices and procedures, ensuring adherence to confidentiality standards and proper information access control​.

Online Security:

  • Cookies are used for authentication purposes, to enhance navigation and website functionality, to verify user identity, personalize user experiences on the website, and track performance of advertisements​. 

Access and Updating Personal Information:

  • Customers can access and update certain nonpublic personal information through the ETRADE website or by contacting ETRADE directly​. 

General Privacy Stance:

  • ETRADE's privacy policy emphasizes not selling personal information and not sharing it with others unless with user consent or as permitted by law. They use basic data to provide services, improve their platforms, and market their products​. 
ETRADE’s privacy practices aim to strike a balance between sharing necessary information for operational purposes, legal compliance, and protecting user privacy. Their outlined measures, including opt-out options and security safeguards, reflect efforts to uphold user confidentiality and data security.

How to contact Etrade's privacy department? 

To contact ETRADE's privacy department, you can follow these steps based on the information gathered from various pages:

Phone Contact:

  • Call ETRADE customer service at 1-800-ETRADE-1 (1-800-387-2331) for questions regarding their Privacy Statement​.
  • Additionally, you can contact ETRADE's general customer service at 800-387-2331 for assistance regarding privacy concerns​​.

Email Contact:

  • Although not specifically for privacy concerns, you might use the email address cpo@etrade.com which seems related to customer service​. 

Mail Contact:

  • Send a mail to ETRADE Securities LLC, P.O. Box 484, Jersey City, NJ 07303-0484, or to ETRADE Financial Corporation, 1271 Avenue of the Americas, 14th Floor, New York, NY 10020-1302​. 

How to delete your data from Etrade?

According to their privacy policy, you can email Etrade at cpo@etrade.com to make delete requests. PrivacyHawk can also help identify companies that have your personal data and makes it easy to mass delete yourself to reduce your digital footprint and reduce your risk of being targeted by scams, fraud, and identity theft. You can try it for free on the App Store today.
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