PrivacyHawk Logo

H&M’s Privacy Policies And How To Delete Your Data Or Opt Out

H&M’s Privacy Policies And How To Delete Your Data Or Opt Out image
Updated: May 6th, 2024


The H&M Group Privacy Policy underlines the company's commitment to safeguarding customers' personal information. It elucidates the types of personal data collected, its usage, and the rights of individuals concerning their data. 
The policy also mentions the sharing of data within H&M Group companies and with certain third parties if needed. The responsibility for processing personal data lies with various legal entities within the H&M Group, depending on the purpose of data collection.

H&M’s privacy practices

H&M's privacy practices revolve around a commitment to protect customer data and ensure transparency about how this data is used. Here's a detailed breakdown:
  • Privacy Commitment: H&M stresses the importance of protecting personal data and privacy, emphasizing transparency in their practices. When customers shop with H&M or utilize their services, they're entrusting their information to H&M, which the company takes seriously​​​​​.
  • Data Protection: H&M has a strong commitment to data protection and privacy, aiming to establish clear, concise, and transparent communication regarding the collection, use, processing, and storage of personal data necessary for various interactions, including managing external partner relationships​​.
  • Processing of Personal Data: The responsibility for processing personal data falls within the H&M Group, which comprises different brands and legal entities. The specific company responsible depends on the purpose for which the data is collected. Customers are informed of the responsible company, which could either be the Swedish company H&M Hennes & Mauritz GBC AB or one of H&M's local affiliates​​.
  • Type of Data Collected: Personal data collected includes name, address, email address, telephone number, payment information, purchase order, usage history, IP address, member ID, and any information provided when contacting customer service​​.
  • Use of Data: Personal data is processed to enhance the customer experience, fulfill requested services, deliver orders, and provide support through customer service​​.
  • Data Storage and Sharing: Generally, personal data is stored within the customer's country or within the EU/EEA. However, it may also be transferred to and processed in countries outside these areas. If necessary, personal data may be shared within the H&M Group companies with suppliers, subcontractors, and independent third parties performing certain tasks on H&M's behalf​​.
  • Customer Rights: Customers have the right to access, rectify, erase, and consult their data. They can also object to the use of their data or request a data transfer. Account holders or loyalty program members can exercise these rights through their account pages, where they can also delete their account​​.
  • Cookie Notice: H&M provides information about the technologies used on their website through a cookie notice, aiding visitors in making informed choices regarding cookie management​​.
These practices reflect H&M's commitment to safeguarding personal information and adhering to data protection laws and standards.

How to contact H&M's privacy department? 

You can contact H&M's privacy department by reaching out to their Data Protection Officer (DPO), Julia Mannheimer, via email at​​. 
Additionally, another point of contact is through H&M's authorized representative, Anita Golub, at, with the physical address for privacy-related concerns being Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden​. 

How to delete your data from H&M?

According to their privacy policy, you can email H&M at​​ to make delete requests. PrivacyHawk can also help identify companies that have your personal data and makes it easy to mass delete yourself to reduce your digital footprint and reduce your risk of being targeted by scams, fraud, and identity theft. You can try it for free on the App Store today.
Try It Free
Download on the App Store Badge
Download on the Google Play Store Badge


PrivacyHawk, Inc. © 2024. All right reserved