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How to Opt-Out, Delete, Or Make Privacy Requests From Epsilon Abacus?

How to Opt-Out, Delete, Or Make Privacy Requests From Epsilon Abacus? image
Updated: August 2nd, 2022

Company Overview

Epsilon Abacus is a premier data cooperative that enables catalog and multi-channel retailers to grow their businesses through more profitable marketing campaigns. Founded in the UK in 1998, Epsilon Abacus aims to help retailers reach new customers, market more effectively to existing customers, and gain essential insights into customer purchasing behavior.
The company provides a suite of data-driven marketing services, including email marketing, customer segmentation, and database management. Epsilon Abacus offers a range of services to help retailers grow their businesses, including:
Email marketing: Epsilon Abacus can help retailers create and deliver targeted email campaigns that reach customers with relevant messages at the right time.
Customer segmentation: Epsilon Abacus can help retailers segment their customers and target specific groups with tailored messages.
Database management: Epsilon Abacus can help retailers manage their customer database and keep track of customer purchase history and preferences.
Epsilon Abacus Membership provides retailers access to the world's most accurate and up-to-date retail customer data, which is regularly refreshed and cleansed. This means that Epsilon Abacus Members can be confident they are always targeting the right customers, with the right message, at the right time.
Epsilon Abacus also offers a range of other services to help retailers grow their businesses, including:
  • A full-service consultancy team who can provide expert advice on how to use customer data more effectively
  • A wide range of marketing solutions and services, from email marketing to direct mail and social media marketing.
Epsilon Abacus is the perfect partner for retailers who want to make the most of their customer data and drive growth through more effective marketing. By gathering customer transactional data from over 250 brands each week, Epsilon Abacus provides retailers with a wealth of behavioral insight that can be used to improve marketing effectiveness and ROI.
This is done through data analysis, marketing consultation, and technology solutions. The company manages the Abacus Alliance cooperative on behalf of all its members. By tapping into their data and analytic expertise, Epsilon Abacus provides retailers with a powerful tool to improve their marketing performance.
In addition, Epsilon Abacus helps retailers make better decisions about product pricing, assortment, and promotion by providing actionable market intelligence.

Type Of Consumer Data Collected

Epsilon Abacus collects the following types of data from consumers:
  • Name
  • Address
  • Purchasing history
  • Probability scores (inferred data)
  • Additional attributes (created based on other services provided by Epsilon)

How Does Epsilon Abacus Use Consumer Data?

Epsilon Abacus uses this data to provide insights and mailing lists to members of the Abacus Alliance. This helps members assess whether an individual should be included on a mailing list for a specific postal marketing campaign. The probability scores and additional attributes are used to enhance the services provided by the abacus alliance and improve the quality of service for members.
This data is Epsilon's legitimate interest in providing the best possible services to members of the Abacus Alliance. Members can more effectively target their marketing campaigns by understanding the consumers that make up their customer base.

The Rights Given Under CCPA

Under the CCPA, California consumers have the right to request that a business delete any personal information about them that has been collected. Consumers have a right to information about the types of personal data being gathered, how they are being used, and whether they are being sold to outside parties. 
Finally, customers have the choice not to have their personal information sold. Epsilon is committed to complying with the CCPA and protecting the privacy of California consumers. They have updated their Privacy Policy to reflect compliance with the CCPA.

How To Request Deletion Of Your Data?

You can request your removal from Abacus Alliance by clicking here if you do not want Epsilon Abacus to process your data to send you future postal mailings from Members. Please be aware that for a few weeks following the date your deletion request was processed, Members may still send you postal marketing. Members plan their postal marketing efforts for weeks and start by obtaining contact lists from the Abacus Alliance.
You can also contact them at 020 8943 8049 or by emailing at or
The company will take all reasonable steps to verify your identity before processing your request. Once your identity has been verified, your information will be promptly deleted.
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