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How to Opt-Out, Delete, Or Make Privacy Requests From Listbroker?

How to Opt-Out, Delete, Or Make Privacy Requests From Listbroker? image
Updated: August 8th, 2022

Company Overview

Listbroker is an ICO-registered marketing agency with a long history of success working with direct marketing and fundraising organizations. They're firmly dedicated to professionalism, honesty, and objectivity in their work, and they believe this commitment to quality shines through in the company's results for its clients.
Listbroker understands that good customer relationship are critical to a successful business. They offer various services to help you cultivate strong customer relationships, including direct marketing, mailing fulfillment, and telephone fulfillment.
They are one of the most experienced and respected direct marketing agencies in the UK, with over 60 years of experience. Their management buyout in April 2013 means they are now a fully independent firm while maintaining a solid partnership with Teleperformance. The company's services include database marketing, list management, email marketing, and creative services.

Type Of Lists Provided By Listbroker

Listbroker provides a variety of list types to help businesses connect with potential customers. The three most common are consumer, business, and compiled lists.
  1. Consumer lists are people who have responded, enquired, or subscribed to a product or service. This list is often used for marketing products and services through mail orders - including catalogs and the internet. 
  2. Business lists are people who have bought a product or service through mail or been identified as having the potential to do so. These lists offer fewer selections than consumer lists but boast a higher level of buyer commitment. 
  3. Compiled lists contain people investigated by the list owner because they fit specific criteria(such as owning a company) but have not answered, inquired about, or subscribed to anything.
Listbroker also offers lifestyle and geodemographic lists to help you target your ideal consumer. Lifestyle lists are created from questionnaires. This information can build a picture of the consumer you wish to reach. 
Geodemographic lists are based on electoral roll data, overlaid with census data, credit data, and household classifications. This allows Listbroker to assign characteristics to consumers based on their postcodes. 

Types Of Consumer Data Collected

Listbroker is a marketing agency that specializes in data-driven marketing. They collect data on consumers to target them with relevant ads. 
This data includes: 
  • Demographic information
  • Interests
  • Purchasing behavior 

How Does Listbroker Use Consumer Data?

Listbroker collects and stores customer data to provide customers with the requested products and services. Additionally, Listbroker may use customer data to provide information about other products that may interest its customers.

Sharing Of Consumer Data 

The team at Listbroker takes data privacy seriously. They claim to will never pass on email addresses, telephone numbers, or contact details gathered from their website to third parties for marketing purposes. They believe that consumers have a right to privacy and work hard to protect the data entrusted to them.

The Rights Given Under FCRA and GDPR

The Fair Credit Reporting Act (FCRA) requires consumer marketing agencies to follow specific consumer data procedures. These procedures are designed to protect consumers' rights and privacy. At the same time, the GDPR is a set of regulations protecting European Union citizens' privacy.
It grants people the right to know what personal information is being gathered about them, to have that information erased, and to object to its use. Listbroker is committed to following the FCRA and GDPR when handling consumer data. This commitment means that. 
  • Listbroker will only collect and use consumer data for legitimate purposes.
  • Listbroker will ensure that the data it collects is accurate and up-to-date.
  • Finally, Listbroker will respect the rights of consumers to know what data is being collected about them and to have that data erased if they so choose.

How To Request Deletion Of Your Data?

  • If you would like to opt-out, request deletion of your data, or change the contact channels they use to reach you, please contact them at +44 (0) 870 120 1326 
  • Alternatively, you can email to request that your data be removed from their records. Please include a proper subject line. They will ensure that your information is promptly deleted from their systems.
  • If you want to write to the company, you can do so by mailing them at:
13-14 Orchard Street,
Bristol BS1 5EH,
The United Kingdom.
In all of these requests, the company holds the right to verify your identity before fulfilling your request.
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