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How to Opt-Out, Delete, Or Make Privacy Requests From LiveRamp?

How to Opt-Out, Delete, Or Make Privacy Requests From LiveRamp? image
Updated: August 8th, 2022

Company Overview

LiveRamp is a data enablement platform that helps companies connect and activate data to improve customer experiences. Their Safe Haven enterprise platform lets businesses access data from multiple sources, safely transform it into a connected customer view, and activate it at scale.
This will help you strengthen your customer intelligence and engagement. LiveRamp provides back-end interoperability, portability, measurement, and optimization features that allow businesses to find new customers, measure campaign performance across platforms, and unlock new data-driven channels.
Companies that use LiveRamp grow faster. They can connect all their customer data, quickly activate it across channels and marketing platforms, and measure the impact on business outcomes. Businesses can make smarter decisions about allocating resources and optimizing their customer experience.
LiveRamp is the foundation for omnichannel marketing. By unifying customer data across an organization’s marketing ecosystem, LiveRamp gives marketers a holistic view of each customer to orchestrate consistent, personalized experiences at scale, regardless of channel.
LiveRamp makes it easy for companies to get started with data-driven marketing. Their platform is built on an open ecosystem of best-of-breed partners, so businesses can choose the solutions that fit their needs.
LiveRamp connects data from multiple sources, safely transforms it into a connected customer view, and activates it at scale. As a result, companies that use LiveRamp grow faster and can make smarter decisions about allocating resources and optimizing their customer experience.

Solutions Provided By Liveramp

Liveramp provides a suite of products that help companies with their data needs, including identity resolution, data activation, measurement, data collaboration, and data marketplace. These products are designed to meet the needs of different teams within a company, including marketing, data, analytics, and information security. Liveramp also offers industry-specific solutions for media and advertising, retail, CPG, and technology platforms.

Type Of Consumer Data Collected

LiveRamp collects a variety of personal information from consumers, including:
  • Contact information (e.g., name, postal address, email address, and phone number)
  • Demographic information (e.g., age, gender, interests, and income)
  • Online identifiers (e.g., IP address, cookies, and mobile advertising IDs)
  • Offline identifiers (e.g., postal address)

How Is Consumer Data Collected?

LiveRamp collects consumer data through a variety of methods, including:
  • Directly from consumers who provide it to them through our website
  • From partners who have collected it from consumers in the course of their interactions
  • From public sources and data brokers.

How Is Consumer Data Used?

LiveRamp uses consumer data to provide products and services, which include:
  • Powering marketing insights
  • Enabling marketers to deliver targeted advertising
  • Enriching customer profiles
  • Measuring advertising effectiveness
LiveRamp may also use consumer data for other business purposes, such as:
  • Developing new products and services
  • Protecting against fraud and abuse
  • Complying with legal obligations

The Rights Given Under CCPA, FCRA, GDPR, and DPA

Under the CCPA, FCRA, GDPR, and DPA, you have the right to:
  • Be aware of the personal data that is being gathered about you.
  • Understand how your data is being used.
  • Find out if and to whom your personal information is sold.
  • Opt out of the sale of your personal information.
  • Access your personal information.
  • Request that your personal information be deleted.
  • Not experience any form of prejudice.
For more information about your rights under these laws, please visit LiveRamp’s Privacy Policy.

How To Request Deletion Of Your Data?

If you have any questions or want to exercise your rights under the CCPA, FCRA, GDPR, or DPA, please contact LiveRamp. An easier way to exercise your rights is to:
  1. Fill out this form if you want to stop them from selling your information
  2. Email them at privacyshieldoptout@LiveRamp.com if you want them to delete your data.
  3. To request an opt-out form by mail, write to:

Data Ethics/ Privacy

LiveRamp

225 Bush St., 17th Floor

San Francisco, California USA 94104

Additionally, if you wish to make a complaint following the ANA legislation, you can do so via the ANA online complaint.
If you are a California resident specifically, you may head to this portal to know your rights and fill out concerning data forms. Note that it will take some time for LiveRamp to get back to you on your request. The company has the right to verify your identity before proceeding with your request.
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