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How to Opt-Out, Delete, Or Make Privacy Requests From PeopleFinders?

How to Opt-Out, Delete, Or Make Privacy Requests From PeopleFinders? image
Updated: September 28th, 2022

Company Overview

PeopleFinders has been a reliable resource for public records data since 1999. With connections to other data sources, they provide detailed insights into people and businesses in the United States. PeopleFinders is a Data as a Service (DaaS) provider, powering people search and background check services for companies like Intelius, GoodHire, Spokeo, BeenVerified, and PeopleSmart.
PeopleFinders' background check services give businesses peace of mind by knowing their employees are trustworthy and qualified. Their reports include criminal history, sex offender registry checks, terrorist watchlist checks, and more.
In addition to their public records data, PeopleFinders offers tools to help businesses with their customer acquisition and retention efforts. Their proprietary data ownership and far-reaching access power their network of websites and services, which deliver more comprehensive results than competing services.
PeopleFinders is headquartered in Sacramento, California, and is a subsidiary of Symantec Corporation. With PeopleFinders, you can search for public records data on just about anyone in the United States. Their database includes over 2 billion public records from all 50 states, making it one of the most comprehensive resources for public records data available.

Type Of Consumer Data Collected

PeopleFinders collect a variety of consumer data, including:
  • Personal information (name, email address, physical address, phone number)
  • Employment history (current and previous employers, job titles, dates of employment)
  • Educational information (schools attended, degrees earned)
  • Professional information (licenses and certifications, areas of expertise)
  • Financial information (bank account and routing numbers, credit card numbers)
  • Criminal history (including arrests, convictions, and incarcerations)
  • Sex offender registry information

How Is Consumer Data Collected?

PeopleFinders collect consumer data from a variety of sources, including:
  • Public records (court, property, voting, etc.)
  • Private databases (commercial databases, people search websites, etc.)
  • Self-reported information (information provided by the consumer)

How Is Consumer Data Used?

PeopleFinders use consumer data to provide a variety of services, including:
  • People search (finding contact information for someone)
  • A background check (checking someone's criminal history, sex offender status, etc.)
  • Reverse phone lookup (finding out who owns a phone number)
  • Reverse address lookup (finding out who lives at an address)
  • For marketing purposes (to provide targeted advertising)
  • To comply with legal requirements (to verify someone's identity or run a credit check)

Does California People Search Sell Consumer Data?

PeopleFinders do not sell any data. They may share consumer data with the following types of third parties:
  • Affiliates: PeopleFinders' affiliates are companies they have a business relationship with. For example, if you order a product or service from an affiliate, PeopleFinders will share your information with them so they can process your order.
  • Service providers: Service providers are companies that support the products and services offered by PeopleFinders. For example, they may use a third-party payment processor to accept credit card payments.
  • Trusted partners: Trusted partners are companies that PeopleFinders have partnered with to offer you additional products and services. For example, they may partner with a company to offer discounts on products or services you purchase.

The Rights Given Under CCPA, FCRA, GDPR, And DPA

The California Consumer Privacy Act (CCPA), the Fair Credit Reporting Act (FCRA), the General Data Protection Regulation (GDPR), and the Data Protection Act (DPA) are all laws that give consumers certain rights with respect to their data. For example
  • Consumers have the right to access the information in their files, including any information used to decide between them.
  • If consumers believe that any information in their file is inaccurate, they have the right to dispute it and have it corrected.
  • Consumers have the right to get the data deleted.
  • Consumers can opt-out of having their information sold for marketing purposes.
PeopleFinders fully support these rights and will take all reasonable steps to ensure they are upheld. 

How To Request Deletion Of Your Data?

Suppose you wish to delete your personal information from your account. In that case, you can do so online by logging into your account by clicking here. You can also email them regarding your personal information by using their contact form located here. If you want to halt the process of sharing and selling your data, fill out the form here.
Include the following information in your request:
  • Your name and contact information
  • The specific pieces of data that you would like deleted
  • Proof of identity (such as a driver's license or passport)
You can also write to them at:
548 Market St
Suite 29296
San Francisco, CA 94104
PeopleFinders will review your request and take all reasonable steps to delete the requested data. Please note that they may be unable to delete all of the data if it is required for legal purposes (such as a background check).
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