Company Overview

Retargetly is a powerful data tool that helps companies to better understand and connect with their customers. It offers a unique and privacy-centric approach to data analysis that allows businesses to make the most of customer interactions. Retargetly has been selected as a member of Startup Chile, an accelerator program that supports high-growth startups from across the globe. This will allow Retargetly to expand its operations into new markets in the Andes region.

With Retargetly, businesses can:

• Identify opportunities for engagement and retention

• Improve marketing ROI with targeted campaigns

• Protect customer privacy with industry

Retargetly has integrated MediaMath as their first direct DSP integration and was chosen by Havas Media as their preferred data platform for LATAM. In 2017, they launched their data onboarding product to help brands close the gap between online and offline customer data. In 2019, they added New York and Miami teams to the existing couples in Mexico City and São Paulo. 2020 will see them launch IDX, the best cookieless identity solution for the Latin American digital ecosystem.

Services Provided

Retargetly offers a suite of services to help you get the most out of your data. Their data enrichment tools help you match your data to some of the most valuable second and third-party data sources. Their customization tools let you build your ideal segments using every data set available.

The company's data collection tools give you every tool you can think of to bring in and match your first-party data. Their machine-learning algorithms are fine-tuned to extract value from mountains of data and use tiny seeds to predict and score consumers based on your desired outcome.

Type Of Consumer Data Collected

The types of consumer data that Retargetly collects include:

• Device and advertising IDs (such as mobile advertising IDs)

• Mobile device usage data (such as apps used)

• Location data received from your device

• URLs (webpages) visited or searched

• Interactions with ads (e.g., views, clicks, purchases)

• Advertising bid requests

• De-identified demographic data (e.g., age, gender, interests)

How Is Consumer Data Collected?

Retargetly collects data from a variety of sources, including:

• Device and Advertising IDs: These are collected through cookies, pixel tags, and other tracking technologies.

• Mobile Device Usage Data: This is collected through SDKs or APIs.

• Location Data: This is managed through GPS, WiFi, or IP addresses.

• URLs visited or searched: This is managed through weblogs or browser histories.

• Interactions with Ads: This is collected through ad server logs.

• Advertising Bid Requests: This is collected through real-time bidding platforms.

• De-identified Demographic Data: This is collected through data providers.

How Is Consumer Data Used?

Retargetly uses this data to:

• Build Consumer Profiles: This information is used to create models of consumer behavior.

• Power Personalized Advertising: This information targets consumer ads based on their interests and demographics.

• Measure Ad Effectiveness: This information is used to track whether ads are being seen and interacted with by consumers.

• Optimize Ad Campaigns: This information is used to ensure that ad campaigns reach the right people and achieve desired results.

In some cases, Retargetly shares data with third-party partners, such as publishers, advertisers, and measurement companies. However, this data is always de-identified and cannot be tied back to a specific individual.

Does Retargetly Share Consumer Data?

Retargetly takes data security and privacy seriously. They have implemented industry-leading security measures to protect customer data from unauthorized access, use, or disclosure. Their team of experts is constantly monitoring for threats and vulnerabilities. In the event of a breach, they will take all necessary steps to mitigate the damage and prevent future attacks.

The Rights Given Under CCPA, FCRA, GDPR, and DPA

The California Consumer Privacy Act (CCPA), Fair Credit Reporting Act (FCRA), General Data Protection Regulation (GDPR), and Data Protection Act (DPA) all grant consumers certain rights concerning their data.

These rights include the right to know what personal data is being collected, the right to have that data deleted, the right to opt-out of data collection, and the right to file a complaint if their rights are violated. Retargetly respects the rights of consumers and is committed to upholding these rights.

How To Request Deletion Of Your Data?

If you want to make such a request, you can write to privacy@retargetly.com or call Retargetly toll-free at +1 800-207-6471, and they will respond within 45 days as per the law.

If you want to opt-out of the Retarget data collection by Retargetly, you can fill out this form here.

Or, if you want to fill out the do not sell my information form, you can do so by clicking here.