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Hulu’s Privacy Policies And How To Delete Your Data Or Opt Out

Hulu’s Privacy Policies And How To Delete Your Data Or Opt Out image
Updated: May 31st, 2024


The privacy policy provided outlines how The Walt Disney Company, which includes Hulu, processes information collected on its sites and applications or offline in physical properties. It covers the collection of personal information like name, email, and device data, and mentions how this data might be used or shared. 
The policy also emphasizes that the processing of information is in accordance with applicable laws and that additional data privacy notices might be provided in certain cases, specific to products or regions. 

Hulu’s privacy practices

Hulu's privacy practices encompass a variety of areas including the types of information collected, how this information is used, and the choices available to users regarding their data. Here's a detailed breakdown:
1. Information Collection:
  • Personal Information: When you register for Hulu services, Hulu collects personal information such as your name, email address, birth date, gender, credit card information, billing address, and ZIP code. They also collect information when you respond to surveys, set preferences, contact Hulu customer service, or participate in promotions​​.
  • Usage and Log Data: Information regarding your usage of Hulu services or viewing Hulu advertising outside of the platform is collected. This includes IP address, device, browser and software characteristics, location data, activity on Hulu services like video viewing details, page views, ad data, referral URLs, network state, device identifiers, and carrier information​​.
  • Data through Cookies and Similar Technologies: Technologies like cookies, local storage, web beacons or pixels, and mobile device identifiers and Software Development Kits (SDKs) are used to collect usage data, store preferences, and facilitate advertising and analytics​​.
2. Usage of Collected Information:
  • Improving Services: The collected data helps Hulu in understanding user interaction, monitoring aggregate usage, web traffic routing, customizing content, and advertising which in turn aids in improving the service​​.
  • Advertising: Hulu displays advertisements from other companies and also advertises its services on other platforms. Information collected is used to tailor advertisements, measure their effectiveness, and enable other enhancements. This encompasses interest-based or online behavioral advertising​​.
3. Sharing Information:
  • Third-Parties: Hulu shares information with third parties for purposes that may be considered a "sale" under the California Consumer Privacy Act (CCPA) if you are a registered user of Hulu services​​​​.
  • Account and Profile Data from Third-Party Services: If you log in or connect to Hulu through a third-party service like Facebook, Hulu may collect your user ID, username, and other information you authorize the third-party service to share with Hulu​​.
4. User Choices and Opt-Out Options:
  • Promotional Communications: Users can opt-out of receiving promotional communications from Hulu. However, administrative messages, service announcements, and messages regarding the terms and conditions of your account are essential and cannot be opted out from​​.
  • Online Behavioral or Interest-Based Advertising: Users have the option to opt-out of third-party online behavioral or interest-based advertising both on websites and within mobile applications using various tools provided by the Digital Advertising Alliance and the Network Advertising Initiative​​.
  • Precise Location Data: Users can opt-out from the collection of precise location data from their mobile devices in device settings, for instance, by disabling “Location Services” for the Hulu application​​.
5. Rights for California Residents:
  • California residents have additional choices regarding the disclosure of personal information to third parties for direct marketing purposes​​.
6. Other Privacy Rights:
  • Hulu mentions the categories of personal information collected over the past 12 months including identifiers, commercial information, internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from other personal information​​.
These practices are encapsulated in Hulu's Privacy Policy, effective from January 2, 2020, which includes sections on the information collected, usage, sharing with third parties, advertising, user choices including opt-out options, security and account access, and applicable law among others​​.

How to contact Hulu's privacy department? 

You can contact the privacy department of Hulu for privacy questions or concerns regarding California privacy rights through the following channels:
  • Mail:
Hulu, LLC
Attention: Legal Department
2500 Broadway, 2nd Floor
Santa Monica, CA 90404

How to delete your data from Hulu?

According to their privacy policy, you can email Hulu at to make delete requests. PrivacyHawk can also help identify companies that have your personal data and makes it easy to mass delete yourself to reduce your digital footprint and reduce your risk of being targeted by scams, fraud, and identity theft. You can try it for free on the App Store today.
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