Identity protection is a right, not a subscription
Identity protection should be free.
So we made it free.
$5 million in identity theft insurance. Daily dark web monitoring. White-glove restoration. All of it — completely free. No credit card. No trial. No catch.
$5M
insurance
24/7
dark web scans
$0
forever
Why we exist
They sold you fear by the month. We're ending that.
For twenty years the identity-protection industry has charged you $10, $20, $30 a month to guard something that was never theirs to gatekeep — you. Your name. Your social. Your credit. Your life.
Protecting your identity shouldn't be a luxury. It's a fundamental right. So we did the thing the incumbents said was impossible: we're giving away everything they charge for. Every feature. Every protection. Free, for everyone, forever.
Protecting your identity shouldn't be a luxury. It's a fundamental right. So we did the thing the incumbents said was impossible: we're giving away everything they charge for. Every feature. Every protection. Free, for everyone, forever.
"Your identity is yours. Defending it is a right — not a subscription."
Your data is already out there.
Every breach, every leaked password, every data-broker profile adds up to a complete picture of you — your address, your SSN, your accounts — sitting on the open and dark web, waiting to be used. Most people have no idea how exposed they are until it's too late.
An identity theft report is filed every ~30 seconds.
$12.5B
lost to fraud in 2024
Up 25% in a single year
6.5M
fraud & identity theft reports filed in 2024
1.1M
identity theft reports in 2024
1 in 3
scam victims lost money (up from 1 in 4)
Source: Federal Trade Commission, Consumer Sentinel Network Data Book 2024.
The feature stack
Everything they charge for. Yours for $0.
Free
$5,000,000
Identity Theft Insurance
If the worst happens, you're covered — up to $5 million toward legal fees and the cost of putting your life back together along with $1M in stolen funds coverage. Backed by leading identity theft insurance company: Assurant.
Free
Daily Dark Web Monitoring
We scan the dark web daily and alert you the when your information shows up for sale or exposed on the dark web
Free
White-Glove Restoration
Get hit and a dedicated U.S.-based specialist takes over — doing the paperwork, the calls, and the fighting to make you whole again.
Free
Free Digital Footprint Scan
Free scans to find personal information exposed online and your inbox (companies you no longer want to have your data)
Same protection. One honest price.
Us
Free
LifeLock
Paid
$5M identity theft insurance
Dark web monitoring
White-glove restoration
Credit monitoring
Monthly price
$0
Average $349.99/yr
Credit card required
Never
Yes
Contract / auto-renewal
None
Yes
*Based on LifeLock’s publicly advertised introductory pricing. Competitor pricing and features are subject to change; comparison is for general information only. LifeLock is a trademark of its respective owner and is not affiliated with PrivacyHawk.
No, really — what's the catch?
There isn't one. No credit card. No hidden upsell to unlock the "real" protection. No teaser price that jumps after 12 months.
Here's how it actually works: your core protection — the $5 million insurance, dark web monitoring, and white-glove restoration — is genuinely free, forever. We make money because some people choose to add optional upgrades like automatic data broker removal and RoboHawk robocall blocking. Those upgrades fund the free protection for everyone else. That's the whole model. The stuff that matters most stays free — and it always will.
Here's how it actually works: your core protection — the $5 million insurance, dark web monitoring, and white-glove restoration — is genuinely free, forever. We make money because some people choose to add optional upgrades like automatic data broker removal and RoboHawk robocall blocking. Those upgrades fund the free protection for everyone else. That's the whole model. The stuff that matters most stays free — and it always will.
— The PrivacyHawk Team
Want even more? A few optional add-ons.
Totally optional. The core protection above is always free — these just go further.
Data Broker Removal
We hunt down the sites quietly selling your personal info and get it taken down — automatically, on repeat.
RoboHawk — Robocall Blocking
Silence the spam. RoboHawk screens and blocks robocallers before your phone ever rings.
Your identity is already exposed. Protecting it is now free.
Two minutes to sign up. Zero dollars. Forever.
No credit card. No catch. Cancel nothing, because there's nothing to cancel.
Questions? We've got answers.
Is it really free?
Yes. Every feature, at no cost, with no credit card and no time limit.
Do I need to enter a credit card?
No — and we'll never ask for one to use the protection.
How can you possibly offer this for free?
The core protection — insurance, dark web monitoring, and restoration — is funded by optional paid upgrades like automatic data broker removal and RoboHawk robocall blocking. A portion of members choose to add those, which keeps the essential protection free for everyone.
Is the $5 million insurance real?
Yes. It is a genuine $5 million identity theft policy underwritten through Assurant — one of the largest, most established insurers in the space.
Is my personal data safe with you?
We're a privacy company first. Your data is encrypted in transit and at rest, we never sell your personal information, and our practices are built around keeping your identity yours.
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