Company Overview

TargetSmart provides voter data and analytics products to campaign managers, researchers, and other political professionals. Its products are designed to be easy to use and integrate with other data sources. TargetSmart's data offerings are tailored to help clients achieve their strategic goals.

TargetSmart's voter data products are used by campaigns of all sizes, from presidential campaigns to local races. TargetSmart has a team of experienced political professionals who can help clients with data analysis, campaign strategy, and other aspects of running a successful campaign.

TargetSmart is a valuable resource for political professionals who want to win elections. The company's products are easy to use and offer a wealth of information about voters. With TargetSmart, you can be confident that you're getting the most accurate and up-to-date data.

The company's products include ListBuilder, a self-service system for getting counts, crosstabs, data visualizations, cutting lists, and TargetSmart Digital Voter File, which allows users to reach voters in a truly integrated digital advertising campaign. TargetSmart also offers Analytics Data Install (ADI). 

This tool puts the full power of TargetSmart data in users' hands so they can construct their custom models, perform research, analyze, and report robust data assets for their campaigns or clients.

TargetSmart is the leading provider of voter data and analytics products. The company's products are used by campaigns of all sizes, from presidential campaigns to local races. TargetSmart has a team of experienced political professionals who can help clients with data analysis, campaign strategy, and other aspects of running a successful campaign.

Type Of Consumer Data Collected

TargetSmart collects a variety of data types from all types of consumers, including:

• Names, addresses, ages, dates of birth, emails, telephone numbers

• Social platform profiles and usernames (including LinkedIn)

• Physical descriptions: height, weight, hair, and eye color

• Life events: marriages, divorces, births, deaths

• Professional titles and employer information

• Educational background

• Consumer behavior data: purchasing habits, travel patterns, etc

• Political preferences and voter registration information

• Employment information: job history, salary, etc

• Geolocation data (i.e., physical location in terms of latitude and longitude)

• Text messages exchanged between you and TargetSmart or one of our clients that we have been authorized to collect.

TargetSmart also creates derived data products, which are new products developed by combining or analyzing multiple data sources. These data products are designed to provide insights that are impossible with any one data source alone.

How is the Data Collected?

TargetSmart collects data from a variety of sources, including:

• Public Records: Birth, death, marriage, divorce, voter registration, property ownership, etc.

• Commercial Data Providers: Consumer behavior data, lifestyle data, etc.

• Social Media Platforms: Profile information, posts, comments, interactions, etc.

• Self-reported Data: Surveys, sign-ups for newsletters or email lists, contest entries, etc.

How is Consumer Data Used?

TargetSmart uses consumer data to provide a variety of products and services, including:

• Voter Data Products: Voter files, voter lists, voter models, etc.

• Consumer Data Products: Consumer behavior data, lifestyle data, etc.

• Analytics Products: Custom models, research, analysis, reporting, etc.

• Digital Advertising Products: Targeted online advertising, website customization, email marketing, etc.

Do TargetSmart Sell Consumer Data?

No, TargetSmart does not sell consumer data. All the collected data is used for their products and services only. They do not share or sell consumer data to any third party. TargetSmart takes data security and privacy seriously. They have dedicated security professionals who work to ensure that their systems and products are secure.

The Rights Given Under CCPA, FCRA, GDPR, And DPA

The CCPA, FCRA, GDPR, and DPA give consumers certain rights concerning their data, such as the right to know what personal data is being collected, the right to delete that data, etc.

How To Request Deletion Of Your Data?

If you would like to request the deletion of your data, please contact TargetSmart at privacy@targetsmart.com. Consumers can also fill out the online web form available here. You can also call 888-678-6880.

TargetSmart will take all reasonable steps to delete your data from their systems and will notify you once the deletion has been completed. 

Please note that it may not be possible to delete all traces of your data if it has been shared with third parties or if TargetSmart is required by law to retain certain information.