Company Overview

aPureBase is a European and worldwide database containing information about stakeholders within the healthcare environment. They collect data related to:

• Doctors

• Nurses

• Pharmacists

• Dentists

• Health care decision-makers

The aPureBase aims to provide information that can help healthcare professionals in their daily work by having direct access to contact persons, companies, and products. The data is updated regularly in different ways, such as by phone calls, web research, and events.

aPureBase is headquartered in Copenhagen, Denmark. The company's primary product is PureAdvance, a sophisticated software tool that gives users live access to data sets. PureAdvance offers a variety of features, including search, segmentation, list generation (dynamic and static), activity planning and registration, dashboards, compliance management, and more.

aPureBase works with some of the world's leading pharmaceutical companies and many innovative start-ups. They have a deep understanding of the complexities of the global healthcare industry and the needs of our clients. Their team is extremely passionate about making a difference and constantly innovates to find new ways to add value for our clients.

Services Provided

aPureBase provides a range of services to support our client's business objectives, including:

CRM Data – Dynamic Data: aPureBase offers a complete range of CRM data services that can be tailored to your specific needs. They offer a group of experts who can assist you with all facets of data management, from implementation and operation to strategy and planning.

Mailing Tool: aPureBase offers a wide range of mailing tools that can be used for direct marketing, market research, or both. These tools include their proprietary PureAdvance software, allowing users live access to data sets.

Mailing Lists – Data On Demand: If you have a mailing list that you need to keep updated with the latest data, Data on Demand can help. The company can provide the most up-to-date data tailored to your needs.

Call Campaigns: aPureBase can help you plan and execute call campaigns that are targeted, efficient, and compliant. 

Value-Added Services: aPureBase offers a wide range of value-added services that can be used to support your business objectives.

Targeting - Pure focus: aPureBase offers a unique targeting service to help you identify and reach your ideal target audience. PureFocus uses PureAdvance software to analyze data sets and identify patterns that can be used to target specific groups of people.

Aggregate Spend – Puresave: aPureBase offers a complete solution for managing and reporting on aggregate spending. 

Type Of Consumer Data Collected

aPureBase collects various data types from multiple sources, including Web research, home calls, Events, Third-party data sources, cookies, etc. This data is then used to populate the aPureBase database, which comprises individual records for each healthcare professional. These records include contact information, demographic data, and data on their specialty, practice, and interests.

In addition, the aPureBase database also includes the company, product, and event records. All these records are linked together so users can easily navigate between them. aPureBase offers various ways to access its data, including its website, its API, and its data visualization tool, PureAdvance.

How Does Apurebase Use Data?

Data is used by pharmaceutical companies and other healthcare organizations 

1. Support various activities, including market research, target audience analysis, event planning, and more. 

2. aPureBase data can be used to create custom reports and dashboards that provide insights into the healthcare industry. 

aPureBase is committed to protecting the privacy of its users and their data. All data collected by the company is stored in secure, encrypted databases.

Rights Given By The Law

If you are one of the consumers of their product, you have certain rights included

• Access to registered information about themselves

• Data rectification

• Objection to and restriction of Processing

• Objection to automated decision-making and profiling

• Data portability

• Data erasure

How To Request Deletion Of Private Data?

You may submit a request to delete your data by contacting aPureBase customer support. Please note that if you request the deletion of your data, you will no longer have access to the platform, and all of your data will be permanently deleted. You can contact them at legal@apurebase.com. Do not forget to include your personal information in the email so they can verify you. Or call them at +45 31 33 33 91.

If you have any queries regarding their privacy policy, contact them at their email.