Company Overview

USADATA is a market leader in targeting capabilities and data. Through digital marketing, it provides intuitive technology for businesses to enrich customer data and build and connect with their best custom audience. USADATA's innovative data activation platform helps marketers connect with more prospects and execute smarter campaigns for a higher return on investment.

USADATA works predominantly with mid-market companies to help them strategically grow their business. It has over 30,000 users of its technology and works directly with more than 500 companies. USADATA's intuitive technology and simple workflows make it easy for businesses to get started with data-driven marketing. The company offers products that help businesses target their best customers, personalize their messages, and measure their campaigns' success.

USADATA pledges to deliver the highest-quality data, multi-channel and digital marketing knowledge, consultative assistance, and service in every relationship. Customers can rely on USADATA to accurately analyze new audiences and guarantee that their businesses are using the best possible strategies and tactics to realize their full potential. Every step of the way, USADATA is there to carry out plans and accomplish common goals.

It believes that success is a team effort. It works for and in tandem with its clients to ensure their goals are achieved. Through its advanced technology and skills in multi-channel marketing, it uncovers data insights to help clients surpass marketing goals.

Type Of Consumer Data Collected

USADATA collects data across all channels, including web, email, mobile, social media, direct mail, and more. It helps you understand your customers by providing accurate and up-to-date data. The type of consumer data USADATA collects includes:

• Demographic Data: This is information such as age, gender, income, education level, etc. It helps businesses better target their marketing efforts.

• Psychographic Data: This is information about lifestyle choices and personality traits. It can be used to segment audiences and create more personalized marketing messages.

• Behavioral Data: This is information about how consumers interact with your brand. It includes things like purchase history, web browsing behavior, and email engagement.

• Location Data: This is information about where consumers are located. It can be used for targeted advertising, local store promotions, and more.

How Is The Data Collected?

USADATA collects data through a variety of methods, including:

• Online Surveys: Consumers can opt-in to answer questions in exchange for rewards like coupons, sweepstakes entries, and more.

• Purchased Data Lists: USADATA buys data from other companies to supplement its collection efforts.

• Data Partnerships: USADATA partners with other companies to collect data. For example, it has a partnership with the National Consumer Panel, which allows it to collect purchase behavior data.

What Is The Data Used For?

The data USADATA collects is used for a variety of purposes, including:

1. Market research: USADATA uses the data it collects to help companies understand consumer trends and preferences.

2. Better targeting: USADATA's data helps businesses better target their marketing efforts. 

3. Improved personalization: The data collected by USADATA can be used to create more personalized marketing messages. This leads to improved engagement and conversions.

4. Increased insights: USADATA's data collection efforts provide businesses with valuable insights into consumer behavior. This helps businesses make better strategic decisions.

5. Product development: The data can be used to develop new products tailored to meet consumers' needs.

The Rights Given Under CCPA, FCRA, GDPR, And DPA

USADATA is committed to protecting consumers' privacy and giving them control over their data. It provides the following rights to consumers under CCPA, FCRA, GDPR, and DPA:

• The right to know what data is being collected about them.

• The right to know why the data is being collected.

• The right to know who the data is being shared with.

• The right to access the data that is being collected about them.

• The right to have the data deleted.

• The right to opt out of having their data collected.

How To Request Deletion Of Your Data?

If you would like to request the deletion of your data, you can contact USADATA directly. By calling at 800.395.7707 or email at privacy@usadata.com. You can send opt-out requests directly by clicking here or here. You can also send them a mail at their postal address:

USADATA, Inc.

875 3rd Ave, 6th floor

New York, NY 10022

You will need to provide your name, email address, and the reason for your request. USADATA will then review your request and take action accordingly.