Introduction 

Keller Williams Realty, Inc. outlines its privacy practices in its Privacy Policy, detailing how personal information is collected, used, and disclosed through various platforms and interactions, including their websites, mobile applications, online forms, emails, and offline interactions.

The policy covers the types of personal information collected, such as identifiers, sensitive information, and commercial information, among others. The collected information is utilized for several purposes, including service provision, marketing, personalization, and participation in promotions. The policy also mentions the aggregation and anonymization of personal information for legitimate use.

Keller Williams Realty’s Privacy Practices

Keller Williams Realty, Inc., along with its affiliates, has outlined its privacy practices in a Privacy Policy, last updated on May 9, 2023​. Here’s a detailed breakdown of their privacy practices:

Information Collection: 

Keller Williams collects, uses, and discloses information through several channels including:

• KW Websites and Keller Williams-branded web applications.

• Mobile applications like Keller Williams Command and Consumer mobile applications.

• Online contact or survey forms are sent via email or accessed from their websites or apps.

• HTML-formatted email messages linking to their Privacy Policy.

• Offline interactions with individuals.

Types of Information Collected: 

• Identifiers: Real name, postal address, email address, phone number, IP address, or other similar identifiers.

• Protected Classification Characteristics: Social Security number, veteran or military status, gender identity, ethnicity, and primary language.

• Commercial Information: Real estate buying/selling interests.

• Professional or Employment-related Information: Current occupation, education level, and realtor license number.

• Geolocation Data: Derived from an IP address or mobile device.

• Device Information: Contacts, photos, and location from the device, if shared.

• Account Information: Account log-in information for third-party services like Facebook and Google if linked to KW websites or apps​. 

Purpose of Information Collection and Usage: 

• To provide access to their website and communicate in response to their website usage. 

• To provide and improve services, develop new products or services.

• For marketing purposes, social sharing, and facilitating user participation in promotions.

• To provide personalized services based on user preferences and analyze user preferences for business reporting.

• Aggregating and/or anonymizing personal information for legitimate use, like improving the operation and management of their services.

Users’ Control Over Their Data

Users can contact Keller Williams if they wish to stop the processing of their data​. Additionally, Keller Williams was involved in a settlement concerning TCPA claims, where it was indicated that some of its franchisee real estate agents allegedly engaged in unauthorized communications, highlighting an instance where privacy concerns were raised​. 

It's important to note that Keller Williams operates as a franchisor, and the privacy practices of its independently owned franchisees and their real estate agents might differ from those of Keller Williams Realty, Inc. Hence, it's advised to consult with the individual market centers and real estate agents to understand their specific privacy practices​.

How To Contact Keller Williams Realty's Privacy Department? 

To get in touch with the privacy department of Keller Williams Realty, you have the following options:

• Email: You can send an email to privacy@kw.com or DSAR-KW@kw.com. When emailing, ensure to clearly state in the subject line or the body of the email that your request concerns privacy matters. It's also advisable to include your name, street address, city, state, zip code, and an email address or phone number where they may contact you in case they need further information regarding your request​. 

• Phone: You can also reach out by phone at (877) 507-0072. Similar to the email, make sure to clearly state that your request concerns privacy matters​. 

• Keller Williams Realty's Headquarters: You could possibly contact the privacy department through the headquarters: Keller Williams Realty International 1221 South Mopac Expy, Suite 400 Austin, TX 78746 Phone: 512-327-3070​. 

• Postal Mail (Legal Department): Although not specifically addressed to the privacy department, you could potentially send mail to Keller Williams Realty, Inc.'s Legal Department at the following address: Keller Williams Realty, Inc. Attn: Legal Department 1221 South MoPac Expressway, Suite 400 Austin, TX 78746​. 

These channels are your best bet to reach the privacy department of Keller Williams Realty and address any concerns or inquiries you might have regarding privacy.

How To Delete Your Data From Keller Williams Realty?

According to their privacy policy, you can email Keller Williams Realty at privacy@kw.com to make delete requests. PrivacyHawk can also help identify companies that have your personal data and makes it easy to mass delete yourself to reduce your digital footprint and reduce your risk of being targeted by scams, fraud, and identity theft. You can try it for free on the App Store today.